She had the idea first. Then she had to prove women could be trusted with it.
Meg Crane
Meet Meg Crane, the inventor of the first home pregnancy test - Predictor. Every home pregnancy test on Earth started with a 26-year-old graphic designer, a plastic paperclip box, and a corporate room full of men who said women couldn’t handle the truth. Meg Crane designed the first home pregnancy test and fought to get it to market – standing up for a woman’s right to know first if they were pregnant.
Meg Crane, New York, 2025, photo by Qinza Malik Khan
Her Story
Meg, 1965, photo by Anna Kaufman
Meet Meg
Margaret (Meg) Crane is a New York designer, illustrator and inventor. She moved from her family home in New Jersey in the early 1960s to follow her passion to study fashion illustration and graphic design at Parsons in New York City. She left when tuition became unaffordable, and went out on her own as a freelancer.
In 1965, at 26, she took a freelance position at the pharmaceutical company Organon in West Orange, New Jersey, to design packaging for their new line of women’s products – lipsticks, face creams and ointments. She had no scientific training. She had a designer’s eye, a tinkerer’s habits and a stubborn streak.
From the patent filed Jan. 22, 1969
The Idea
In the Organon lab, Meg noticed rows of test tubes sitting over angled mirrors. Organon was a business-to-business laboratory that conducted diagnostic lab tests – these particular test tubes were pregnancy tests, run for doctors on samples that women had given at the doctor’s office. A woman had to wait for her physician to tell her the result.
To Meg it looked simple enough that a woman could do it herself so she spoke up and said so. The chemistry already existed, getting it into the hands of women was a design challenge. Her supervisor told her no: the company would lose its business with doctors, and women could not be expected to manage it. She went home and started experimenting anyway.
Her breakthrough was a design one. While working two jobs she searched New York City for the right container and ended up building the kit around a clear plastic box inspired by a paperclip holder on her desk. It held everything a woman would need to do a pregnancy test herself: a test tube with the reagents, a container to collect her urine, an eyedropper to move it into the test tube and an angled mirror to read the result.
The test would work like this: a woman mixed the sample, left the tube perfectly still for two hours, and looked in the mirror. A ring of colored sediment at the bottom of the test tube that could be seen in the mirror meant the pregnancy hormone hCG had been detected, and the test was therefore positive. The test could work as early as four days after a missed period, when many doctors’ offices would not test for weeks.
Organon’s parent company in the Netherlands was curious enough to test-market the idea. Meg was not told about a meeting where external designers were brought in to show prototypes for the home test to advertisers who were going to decide which was marketable; she overheard that the meeting was happening, and swallowing her anger and nerves, walked in uninvited and set her prototype on the table. One of the advertising executives, Ira Sturtevant, immediately picked hers out as the one to use. Her boss tried to dissuade him, saying it was “just something Meg did for talking purposes.” Meg’s anger rose higher and when her idea was dismissed as too expensive, she went off on her own to track down plastics suppliers.
“I became absolutely obsessed with this whole thing, it had to happen.”
Meg Crane
Upon proving it was not too expensive to manufacture, Organon patented the invention in Meg’s name, and she was asked to assign the rights to the company for one dollar, which she never received.
The World She Was Up Against
Before Meg, only a doctor’s office could tell a woman she was pregnant.
Historically women were not the first to know if they were pregnant. Science moved faster than culture – in the late 1920s, pregnancy testing meant injecting a woman’s urine into a rabbit, mouse or frog, a slow and expensive process; by 1960, antibody-based lab tests were faster using just the animal’s blood, and in 1972 researchers reported a more sensitive assay for the hCG hormone, allowing earlier detection.
But every test still ran through a doctor, and results of the test would take weeks to reach a woman.
The social and business climate was just as restrictive. In the 1960s when Meg was working on her prototype many women had no regular family doctor. Unmarried women often got a lecture when visiting the doctor to ask for a pregnancy test, and were not given one without their husband present. And, typically the doctor called her husband with the news. Abortion was still illegal, and in the United States pharmacists were barred from handling bodily fluids, so a drugstore was not an option to facilitate home testing. Meanwhile home health gadgets, such as blood pressure monitors, were just beginning to appear, so the idea of self-testing was in the air.
The industry and Organon saw home pregnancy testing as a threat. Executives worried that women who could test themselves would stop booking doctor visits and lab tests, and labs would lose their doctor business. They also cited religious, ethical and moral repercussions. Because the US would not allow it, Canada became the test market.
In the end Organon never manufactured the first home pregnancy test, Predictor, they sold the right to manufacture to others.
Meg’s original Predictor prototype 1969, photo by Bud NealyConsumer product, photo from Smithsonian National Museum of American History
1971 – Predictor went on sale in Montreal, Canada and Meg’s patent was issued.
1972 – The FDA approves a home pregnancy test in the United States.
1977 – Home tests reach US shelves, including Predictor and e.p.t.
1988 – Clearblue puts the whole test on a single stick, and the market takes off.
The first versions were slow, fiddly and pricey, and sales were modest at first. The idea outlasted every one of those problems. Today a woman can learn the answer in minutes, privately, from a pharmacy shelf.
Recognition, and Meg Today
For decades, Meg’s part in the story went largely unrecorded. That began to change in the 2010s. After a 2012 New York Times column Who Made That? did not name Meg as the inventor of the home pregnancy test, her friends and family encouraged her to speak out. In 2015 she took her original prototype to auction at Bonhams, and the Smithsonian’s National Museum of American History acquired it, along with an early packaged version of the product. In 2016 the New York Times finally responded to Meg’s request to correct history and published a full page article about her invention, Predictor. And this is when she became recognized and adored.
Many articles, interviews, podcasts and posts have been published and her story has reached the stage and healthcare world. Playwright Jennifer Blackmer wrote Predictor in 2019 which has now been produced at theatres across the country. It made its New York premiere at the AMT Theater in December 2025, with Tony nominee Caitlin Kinnunen as Meg, and audiences have taken part in discussions afterwards. In 2021 the book and exhibit Designing Motherhood featured Meg and Predictor in a collection of designed objects that shape our reproductive experiences – you can see the test on display when visiting the exhibition. In 2026, two short documentaries were released: the healthcare community HLTH featured Meg in its The Shift series and filmmaker Asha Daya produced A Tiny Revolution, currently debuting at US film festivals.
Journalists and historians keep returning to what Meg’s design changed.
Meg still lives in Manhattan. She and Ira Sturtevant lived and worked together in their own design company Ponzi & Weill for 41 years until his death in 2008. Meg takes on selected design projects and makes illustrations and cartoons, and has written and illustrated a humor book, Insanity Claus. She talks about her invention as a matter of timing and information: women need to know their status as early as possible, and they should be the first to know.
Meg with Off-Broadway cast of Predictor, December 2025, photo by IG @bigheartblueeyes